About & Contact
The essence of Straight lies in the interior and product design that stands for straight lines, functional furniture, exciting shapes and unexpected solutions. Straight works with everything from the small everyday product to large interior design projects, but also creative solutions such as profiling and branding. Viktor Erlandsson is the head of Straight since the spring of 2014 with a cross-boarder vision to work with different professions and different concepts. Beatrice Nilsson joined Straight 2016 as a co-designer and producer.
Straight is always current with new products, collaborations and exhibitions. One of the most current projects is Crooked Concept and a new version of the vase ORB for Klong.
113 25 Stockholm, Sweden
Beauty and meaning often consist of what we consider to be pure, found in authentic,simple, unique and organic forms. We can find courage in the naked and natural state, where everything nonessential is peeled off. These are the ambitions and beliefs we seek to work towards and achieve at Straight.
Designer and Creative Director
Designer and Project Manager
Manager of Photography