Tray

During Stockholm Design Week 2013 Straight presented a new product designed for the Swedish producer Cult Design. Tray is made in Sweden and produced entirely of wood.

Straight has with Tray created a product that questions how the fruit is exposed and stored. The idea of the Tray was to create a fruit bowl were the shape of the tray allows the fruit to be seen and be a part of the design.

The meetings of the milled grooves on the tray make it easy to place and stack fruit and vegetables on the plate. The dimensions of the slots are tested so that Tray will work with everything from onions to tomatoes, oranges and bananas. Although the idea is to place fruit on the platter it fits just as well in the hallway as storage for keys and small change.